Project Overview

Claire Whitmore, owner of a high-end boutique in Santa Monica, wanted her retail space to reflect the laid-back, luxurious essence of coastal California. Her vision was to create a welcoming, airy environment that would feel as refined as the products she offered, giving clients an immersive brand experience.

Problem

The primary challenge was transforming a compact, outdated retail space into a stylish boutique that evoked a coastal charm while maximizing display areas. Limited natural lighting and narrow aisles called for a strategic approach to layout, lighting, and color palette.

Design Approach

Our approach was rooted in Claire’s vision of California coastal luxury, focusing on enhancing spaciousness and warmth. Key steps included:

• Open Layout Redesign: We restructured the layout to allow for free-flowing movement, emphasizing open space and accessibility to create a more inviting feel.

• Natural Lighting and Coastal Tones: Integrated soft white walls, ocean-inspired blues, and natural wood accents, complemented by ambient lighting to capture the feel of a sunlit beach.

• Elegant Display Solutions: Designed custom, modular display units that could be reconfigured easily, maximizing product visibility while maintaining an uncluttered aesthetic.

• Seamless Branding Elements: Incorporated subtle branding touches, like custom signage and coastal-themed decor, to strengthen the boutique’s identity and make the space uniquely memorable.

Elevated Experience

The final result was a stunning transformation: a boutique that exuded coastal elegance while providing a premium shopping experience. The open, breezy layout, thoughtful lighting, and curated displays resonated deeply with clients, establishing the boutique as a chic and welcoming space in Santa Monica. This project highlighted Haven Craft’s expertise in creating commercial spaces that are both functional and emotionally engaging.